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Writer's pictureDr. Fardad Fateri

These 3 Words Will Gain You Respect From Everyone

"It’s my mistake” is one thing you won’t hear most people say unless they’re truly accountable. In part 1 of the Pinnacle Series with Dr. Fardad Fateri discusses the reality of what being accountable and taking ownership entails.



Transcript:


I'm not going to talk about all of our

values because we have lots of them but

I want to talk about four specifically

today and I wouldn't say all four are my

favorites but they're in the top five

the first one is accountability and

ownership surprise I tell you to me this

is by far our most important value being

accountable and owning your business

when I say be the CEO of your position I

mean imagine you owning your business

and your business is being an admissions

professional being in student finance

being a business office manager being a

Sam being an instructor being a career

services professional being it directory

in any of those departments and acting

and behaving and positioning yourself as

the true owner of that function you have

to be able to visualize it first right

because sometimes what I do when I talk

to people about various things I say

well how you doing how's everything

coming along in your department and

campus you know what everything is doing

great you know one of the reasons I you

know missed my target last month is

because he said she said this person was

late that person doesn't care people are

all around me they want me to fail

nobody listens to me nobody comes

through but I am I own it

I am fully accountable no you're not

you are not accountable when you blame

everybody except yourself it all starts

with you owning it

ownership is the most important but you

know this is so hard to do you know why

it's hard to do because all of us are

socialized from the time we're kids to

find out what's wrong with the world

around us and we become experts at it we

become experts at figuring out what's

wrong with people and things and

organizations around us we're experts

we're articulate we're eloquent when it

comes to finding faults in people how

many of you have spouses cousins nephews

sisters brothers how many of you have oh

okay I guarantee you I guarantee it if I

give you a tablet of a hundred pages for

you to list

what's wrong with every member of your

family including your kids your spouse's

your cousins you will fill out the

hundred pages and you are very you will

be very articulate because you've

thought about it before right you see my

wife is nodding in the back yes I'm

writing without you right now as we were

speaking that's what people do because

we are socialized as kids to find what's

wrong with the people around us so by

the time you enter the workforce that's

the expertise you have right if I asked

you to do that counter exercise to write

about

the amazing personality traits and

attributes off your spouse's your kids

your cousin's your brother's your

sisters your friends if you really work

hard you will maybe complete two pages

with large fonts right you know it's

true so developing the skill to say it's

all me I influence the world around me I

own I own the journey I own the

accountability I make every mistake

myself that's when you will truly and

authentically be liberated as a human

being so try this once try it when

somebody at your campus some departments

some when they do something wrong you

raise your hand say it's my mistake I

did it I own it

even if you don't have anything to do

with that function do you know what's

going to happen immediately you will

earn everybody's respect again you

shouldn't just say it for fun you should

mean it you should mean it

you should mean it because you know why

because people who truly authentically

own problems will solve them because

what we want to do we want to spend five

to ten percent of our time finding

problems because you want to find out

the problem right not talk about it

because you know everybody's an expert

you don't expertise it all of your

experts at this I am an expert too

what's wrong because from the time I was

two I've been trained and socialized to

find out what's wrong

second thing who did it

oh did it because once you find out who

did it

super you feel better as long as you

didn't do it life is good right remember

everybody's expertise what's wrong and

who did it

imagine a world you find out what's the

problem and I did it then you spend 90%

of your time focusing on solutions and

when you focus on solutions because this

is a problem owners have if you're a

true owner and all of you here are

owners right if you're a true owner you

know what you want to do you want to

solve the problem but that's not the

best way the best way is identify the

problem take personal responsibility and

accountability for it and then involve

your entire community to help solve it

be inclusive people want to be part of

something bigger than themselves be

included so people feel respected so

people feel they belong so people feel

they matter look at all like you all of

you are amazing I tell you if I've

worked with you on every day every day

all of you are going to be solving my

problems seriously right who knows how

to solve the problem better than the

people doing the work every day if you

want to solve problems in education ask

instructors ask your best instructors to

help you improve student retention

that's how it's going to happen again it

comes with ownership and accountability

but you have to fight this

incredible urge how many feel like ice

cream I don't see Sanjay and my wife's

hand yeah yeah okay ice cream is a lot

of people's kryptonite right so your

urge when you see something you like is

to gravitate toward it right that's what

you do right so you have to fight that

urge our finding fault and what's wrong

with the world around you right don't

see what everybody's problems are

because once they're on your team they

are there for a specific reason they are

there to solve problems let them do it

but you have to own it regardless of

your position right if you're an

instructor if you're an admissions

professional or if you're in student

finance if you're in the business office

if you're in Career Services you've got

to own their responsibility nobody's got

to do your work

if you fail just say I failed but mean

it because if you mean it then you'll do

something about it

as an owner if you just say it because

it's cool and it's part of our culture

we'll know you know after ten times if

you fail and they say oh oh I own it no

I don't believe you

you know like I'm not that smart

but I didn't fall off a turnip truck

either so when you say you own it I want

to know what you're doing to exhibit and

demonstrate accountability and ownership

what are you doing

owners ask for help

accountable people always raise their

hand and say help me owners make

difficult decisions

difficult decisions for difficult

problems that's true ownership you all

know what I'm talking about

deal I'm not feeling it

do you understand what I'm saying

I can't hear you I can't hear you

now I hear you you know what I'm saying

right

through accountability true ownership

requires you every single one of you

regardless of your title your title

doesn't make you better or worse your

title just separates functions in our

organization all of you can be more if

you want to but you need to accept that

there is a solution to the most

difficult problems right you know do you

want me to give you a funny and career

services example okay you heard the good

ones right what Taylor did in South

Florida right that's a fantastic one

that's true ownership along with the

amazing Eadie's and and Michael Cole in

South Florida they said you know we're

better than this we have this problem

we're going to be as good as the best

career services campus with an icy and

they got there because they accepted

responsibility for it they didn't set

limits they had they did what they had

to do because you know why because they

know our students deserve better always

think about the obsession with the

student right and again you know I've

been in this business 30 years I was

like 2 years old

little fart out here going into a

classroom 30 years I have heard it all I

have to tell you I can write a book of

excuses um and water but I have

favorites I have favorites with excuses

and stuff and this involves the

Bakersfield campus which is which is one

of our best campuses every year every

year because of who Chris gets though

Chris Callisto so all of you know I real

of Chris you all of you know that right

I'll do all of you know that I love

Chris Chris and I go way back

so I love Chris because he's amazing he

never returns my emails he never

responds and you know and sometimes I

think I send them an email and Ali says

you know doctor for Terry sent an email

it's not it's rude to not to respond to

him after a month so so I send them an

email a month ago

who responds to me yesterday and of

course you know he doesn't reply all he

doesn't reply all oh I'm sorry I ignored

your email it wasn't important enough

for me but I want to tell you I hear you

and I will participate well very kind of

you

Chris and of course this was the most

recent we have a few situations going

back but you know back in the day this

is I want to say like it's six years ago

seven years ago maybe so I was on this

call I used to kind of do these stealth

things on calls I used to go on calls

all the time and back then people

couldn't tell now people norm at the

call I don't know what it is I have to

complain to IT everybody knows when I'm

on the call everybody says dr. Terry

welcome sure you're not supposed to know

him here how does that happen but back

then you know you know RIT wasn't as

good as it was today or people just

didn't even care or whatever so I used

to go on those calls all the time just

because I love being on calls just on

the background because that's how I

learn right I'm

and you know people like me you know

like I'm not as smart as other people so

what I have to work that much harder to

learn so I have to go on calls you learn

a lot on these calls admissions

financial aid Career Services education

they're amazing

Samantha's career services call with the

director of career services in

Bakersfield it's way back when you know

right now they're amazing this is that's

why I'm bringing up the example historic

so I don't offend anybody so Chris is on

the call director of career services and

they're having this incredible problem

placing medical assistant graduates and

therefore behind all the other programs

are fine this one is problematic so our

regional at that point is asking well

what's going on with your MA

you know you're short you know 15 people

your placement is low the telethon it's

going on and the director of career

services run out of excuses because

there were a few ones I've heard you

know students are not interested you

know they don't want a job they don't

want to get a job you know the usual all

a few in career services have hurt right

and then the director of career served

at regional wasn't buying excuses and

I'm learning right I'm listening and the

director of career services said well

what happens between the months of March

through May is that our graduates

because we live in the Central Valley

Bakersfield is in the Central Valley

it's grape picking season and all of

them in are involved in picking grapes

and so they're not coming for their

interviews with employers so I

immediately my interest was ignited

because I had never in my at that point

25 years had never heard that excuse so

I take that mute thing off and I said

excuse me excuse me hi this is for that

tell me a little bit about your grape

picking season so she then she says oh

yeah from March through May and Chris is

on the call right March through May is

grape picking season and our students

don't come for interviews because

they're our families and they're all

involved in grape picking season I said

just I'm a graduates she says oh yeah

well yes it just happens that so I said

okay thank you I didn't want to make her

feel uncomfortable as you know I don't

like to make people uncomfortable so I

get done and I called Chris immediately

I said mr. Callisto is that sir Sir

don't saying I know exactly what ha ha

ha

so I want to let you know like there are

a million legitimate excuses and trigger

pointing a gun can't go on right from

the incredibly ridiculous and funny like

grape picking - we lost the students

phone number but to me there's no excuse

right not all of our students graduate

it's hard to graduate from our programs

for the million reasons you know so for

me it is so hard it's almost impossible

to believe our students pay $19,000 go

through an eight or nine months or two

years through all that struggle with

childcare transportation four hours a

day five days a week to pick grapes I

miss an interview you know how that's

gonna be hard to believe right or to say

my ride oh they don't want a job they

just wanted to finish the program and

just sit home and do whatever they were

you know how hard it is to believe that

right it's not that I won't I don't I

don't trust but our students come to us

for employment right

so again ownership accountability own it

like that director of career services

should have said okay we missed it we're

gonna fix it and this is how I'm going

to do it but if you believe great

picking season is real you will never

find a solution because you are gonna

drown yourself in that blame does that

make sense so all of you I'm sure have

similar grape picking season excuses

that you hear from different people

right I do campuses right I mean I

Career Service is far advanced now I

mean Joan if she hears that on a call

probably would go to Bakersfield and

shoot somebody but but of course

Bakersfield right now is one of our best

performing placement departments not

just placement but everything everything

I mean I think everybody from

Bakersfield is here right yes well

Bakersfield

where are you get please stand up

[Applause]

well see I've director of career

services Alex for this year one of the

best we have in the company now

so from great picking season - Alex Lord

doesn't get any better right but it

comes with ownership right so you know

sometimes your community doesn't have

enough positions for certain programs

Chris told us three years ago we have X

number of positions for pharmacy

technician graduates we cannot accept

more than X number of stars in PT we

said yes sir

let's not except for Nana but you will

need to own it

I don't know Bakersfield Chris does well

Chris does now he was new to Bakersfield

Oh seven years ago but but you have to

tell us that we want to secure

employment for our students who graduate

so if there aren't enough jobs in the

community

let's cap enrollment and the front-end

and Chris had the ownership to do that

right so again you've got to own it does

that make sense

die Jett please that spend time to

digest this and make it a part of you

because and and please make sure

everybody at your campuses and your

departments understand this but it needs

to become a part of their psyche because

it will help you not just professionally

but also personally remember remember

your objective in lies has to be to make

that 100 page booklet full of positives

attributes and personality traits and

not a hundred pages of negatives and

blames and finger-pointing once you

achieve that then that means you have

transformed yourself right okay where's

Jackie Jackie is easier I would ask

Jackie to share about her experiences on

the IEC culture

Thank You tact of Terry congratulations

to all of you for being here

such a nice nice to see so many faces

for 26 years I have been lucky to call

this company and definitely my campus my

home the very first moment I stepped

into Yui I I was excited about what Yui

I has had to offer and definitely

hopeful for the future

Yui I culture revolves around the

ability to help our students to achieve

the highest success possible we all know

our student success is our success their

hardship is definitely our hardship and

their failure is definitely our failure

this mentality for years helped me to

get closer to the community therefore

resulting the best outcome for my campus

and definitely for my students each day

I walk into my campus excited nervous

ready with a positive attitude and ready

for challenges that will be thrown my

way and we all know there's many however

at the end of the day my goal is to

leave knowing one thing I made a

difference in someone's life and that's

very important to me

we're very very lucky to be rooted to

have our career rooted in education as I

push my kids to succeed and I do all of

you guys know that I do the same for my

students it's very important for me and

I urge my team to uphold what's really

important to get us closer together to

definitely achieve top talent that dr.

Terry always talks about it I've been in

all positions customer service

coordinator director of admissions

admission representative director of

education and today as

campus president but one thing I know my

team the supportive team the supportive

backbone and definitely motivating

future has helped me to be where I am

and definitely Who I am thank you thank

you dr. Fateri Wow you know when you

hear Jackie what do you feel in her what

else yes love passion ownership what

else what pride pride right Jackie has a

lot of pride


 

About the Author: Fardad Fateri


Dedicated to the advancement of student success, leadership development, and organizational excellence, Dr. Fardad Fateri has devoted his 30-year career to catalyzing innovation and transformation in American higher education.

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